Your digital objective statement
If there’s one area that people are definitely reading on your LinkedIn profile (but not so much on your resume) is your Summary - or your digital objective statement. This is always the area that recruiters are glancing over to determine if your experience has what it takes to meet up to their job expectation levels. And not having one is even more of a determent to your profile, then having a bad one.
Your summary should be treated similarly to a Highlights section on your resume - a synopsis of the best of your skills, qualities, experience, and attributes, all neatly packaged into a few brief statements to keep people hooked and reading more on your profile.
So how exactly can you craft a better Summary statement in order to get recruiters, hiring managers, and interested companies looking at your profile?
BEFORE YOU START - FIGURE OUT WHO YOU’RE TALKING TO
Who exactly are you looking to target when someone stumbles upon your LinkedIn Summary? Sure, there are a lot of people who are going to find your profile, but ideally you’re trying to speak to a certain type of person who is going to find you so interesting that they have to learn more! What do these people need to know about you? What do you want them to learn? How do you want them to feel? Ask yourself all these questions before even putting your fingers to the keyboard.
WHAT GOES IN THE SUMMARY?
To help you organize your Summary section, we’ve broken down the key areas that should be addressed:
What do you do? Explain your expertise and how exactly you’ve brought that talent to a role, within a company, and showcased that talent.
What have you accomplished? You don’t need to get overly verbose in this area, but your biggest professional accomplishment should definitely be listed. This is even stronger if you can quantify the accomplishment.
What are your principles? These are your values and passions. Tell your audience the emotional rationale behind what you do.
What are you best at? These are your superpowers when it comes to your skillset. For example, if you’re in digital marketing, exactly what part of digital marketing are you best at?
What makes you different? Now that they know what you’re best way, tell them what makes you stand out in this area from your competitors.
What validates your expertise? A nice ending to your Summary is good to end with a standard educational or professional trait that helps validate your expertise.
WRITE YOUR SUMMARY IN FIRST PERSON
When someone looks at your LinkedIn profile, they’re looking at a snapshot of you. Unlike resumes where we don’t suggest writing in First Person, your Summary profile on your LinkedIn should read as if you’re saying it yourself. At the very least, this helps the reader feel like they’re already in conversation mode with you, and won’t feel odd reaching out for more information.
DRAFT, RE-WRITE, AND DRAFT AGAIN
Your Summary statement should be adjusted and scrutinized with every job or career move. After all, your accomplishments, skills, and talents are constantly evolving - so should your Summary! It’s not easy to just jump into a Summary writing session in the first try, so give yourself some time to sit on what you’ve written, adjust, edit, and repeat whenever you’re making that next leap in your career.
Here’s a quick walkthrough video on how to edit the Summary area of your LinkedIn profile.