They make you searchable
Many people tend to skip over their skills and endorsements section on their LinkedIn profile for a few reasons:
They don’t know where to start in terms of listing them out
They don’t think anyone is reading over these
They don’t realize that these actually show up like hashtags, and make you searchable
LinkedIn allows you to add up to 50 skills to your profile, and those in your network can validate that you have those skills by “endorsing” you. As of 2016, there are currently 10 million endorsements for skills on the LinkedIn platform and people who list at least five skills receive up to 17x more profile views - so yes, they definitely matter!
But it’s not just about profile views. Having relevant skills listed on your profile is a chance to show others that you’re proficient at your work, which will make you more attractive to potential employers.
Here’s our best advice for figuring out what skills to list on your LinkedIn profile:
Take a look at your current resume. What skills do you have listed out either in a designated skills section or within the job descriptions themselves?
Consider the skills that you are using daily in your current work. These may be things like behavioral skills like customer service, or something more technical like a specific computer program.
Review profiles of your peers and colleagues to see what skills they have listed, and add the ones that apply to you.
Review job descriptions that are similar to your current position to see which keywords are used most frequently.
Once you’ve filled out your profile, your connections that visit your profile will be able to endorse you in each of these areas specifically. Likewise, you can do the same on their profiles! In fact, we suggest taking time to do that in order to get the ball rolling for your own endorsements.
Here’s a quick walkthrough video on how to add skills and endorsements on your LinkedIn profile.