Picture & Cover Photo

Show Your Smile

According to the stats, LinkedIn profiles with professional headshots get 14 times more profile views. And while discrimination is a real issue, when it comes to LinkedIn, you are more likely to get turned away from a job from not having a profile picture, than actually having a professional headshot.

Here’s what tends to happen when you choose not to put up a LinkedIn profile picture:

  1. You can be perceived as not understanding how to use LinkedIn. It can make you seem out-of-touch with current technology and trends.

  2. “Fake” LinkedIn profiles do exist. Those without photos may be perceived as not belonging to real people.

  3. Lack of a photo keeps your profile from being complete. Profiles that ARE complete are more likely to show up higher in search results, giving them an advantage over “incomplete” profiles.

People connect with who they know

Having a professional picture on LinkedIn is not just for the recruiters out there looking at you, but also for the connections that actually know you in real life. And while sometimes people may forget your name, when they see your face, everything clicks into place and you’re more likely to secure that new connection.

The best image is simply your face, looking professional (business attire), and friendly. No pets or kids or other people in the image.

Here’s our best advice when trying to figure out what picture to showcase on LinkedIn:

  • Select a picture that looks like you now (not 15 years ago)

  • Make sure your face is what is taking up most of the frame - not a full body shot

  • Choose a picture with a background that isn’t distracting.

What about your cover photo?

Your cover photo is the large blue area behind your profile picture. Not all LinkedIn users are putting images in this space, but it’s another area where you can definitely add value to your career story, if you so choose.

If you want to place a photo in this space, here’s what we recommend:

  • Your cover photo should be eye catching and contribute to your career story. 

  • You could chose an image that represents what you do.

  • Your cover photo could be a nod to your location. 

  • If you’re not currently job seeking, your cover photo could be a branded image that matches your company's marketing collateral.

  • If you don't want to use your company's art or that isn't available to you, search for royalty-free photos on sites like Unsplash.com and Pixabay.com.

Here’s a quick walkthrough video on how to edit the profile and cover photo area of your LinkedIn profile.