Join the conversation
Just like with other social media sites like Facebook, LinkedIn has a section of their platform dedicated to the formation and growth of Groups. These Groups can be built around just about any shared business interest or field, help you find answers, post and view jobs, make business contacts, and establish yourself as an industry expert.
How do I find groups?
First, you will want to use the search field at the top to find Groups that appeal to you. There are two different ways to do this. You can either search for Groups by their name or keyword, or browse Group recommendations provided by LinkedIn.
If you want to search for groups by name or keyword:
Select Groups from the dropdown list on the left from the search box at the top of any page.
Enter in your keywords.
If you need to narrow down your searches, you can do this with the filters on the left side of the search results page.
If you’d rather browse groups recommended specially for you by LinkedIn:
Hover over the Interests bar at the top of your homepage and choose Groups.
Click Discover at the top of the page to see your suggested groups.
To request membership, click the Ask to join button (under the group description).
What do I do once I’m in the group?
Now it’s time to actually start engaging! It’s not enough just to join a group, but you should be an active participant in the discussions that are actually happening within these groups to actually gain any value. A few ways you can participate in groups are:
Ask questions. Make sure they’re specific such as ‘what do you think of the author’s stance in this article?’ instead of more generic or vague ones
Pay attention. Read through other comments and questions to see what others have to say about input, and share your value as well.
Stay on topic. Always make sure your posts and discussion points are relevant to your Group
Here is a quick walkthrough video on how to search for Groups on the LinkedIn platform